To make my music magazine successful I thought it would be a good idea to do some research on actual music magazines in the world. The first magazine I looked at was rolling stones, I thought it would be a good idea to look at rolling stones as it does have some similarities to my own music magazine and it also is a well known popular magazine in the world.
Rolling stones is popular magazine which is based in the U.S which is different to my magazine as mine will be based in the UK. The frequency of this magazine is fornightly which is quite similar to my magazine as mine is weekly.
On the other hand this magazine genre is music in general, television and pop which is the total opposite to my own genre; which is a particular genre of music - indie and unique fashion sense.
This magazine audience is also aimed at the younger generation of society which has a relation to mine as mine is also aimed for the younger generation although mine is also aimed at younger adults rather than young people of today.
What I like about this magazine is that all the headings included on the front covers are in the same font so even though in some of them you are actually unable to see the 'rolling stones' heading you can still see by the font used what it is trying to say. So people who regularly use this magazine can recognise it.
I also like that they do not have a background to their images - Usually a plain white background which I think makes a magazine really stand out and grab peoples attention. This technique is what I myself am going to use on my own music magazine.
Another technique that this music magazine company often use on their front covers is they do not include too much text on the front cover - Another technique I will use myself as I think a successful magazine does not need to use lots of catchy adverts to grab the audience attention, the picture should already do that.
I thought I would also look at the music magazine clash as this is the music magazine which includes most of the similar things to my own music magazine. I think clash is a unique magazine and I have not seen one like it. This is the own effect I want my magazine to have, that you cannot find a magazine like it and it includes only the best!
This magazine includes information on the 'popular music' type which is a main difference to my own magazine, as I am doing an indie/rock music theme. This music magazine also has a major fashion section which I myself am going to include in my magazine.
Although the actual genre of this magazine is music & fashion which is the same genre of my own magazine.
This magazine gave me the idea to include a fashion section - As I think it evens out the audience's likes and dislikes, meaning if one person does not like the music section this month they may love the fashion section.
Compared to this magazine I am going to only include a unique fashion section - Meaning rather than what all the latest celebrities are wearing i.e an item from warehouse, I want to show the readers what the stars are wearing from an old fashion boutique in london or the unique stand out clothes which many people will not wear because they may get judged.
The clash has a mixture of the different type of stars they include in their magazine and who they give interviews too - I think this is a good idea as they then have a wider audience as they have done interviews with modern bands like oasis, but they have also done interviews with R&B artists like Jay Z.
This is what I want to avoid myself; I want the readers who are reading my magazine to know that when they turn over the next page they will not be looking at an interview with beyonce - Who is a successful star but does not come into the unique indie category.
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